UX starts with a u
A good website is where people can do what they came for.
Good websites match what customers need with the organization's goals. How do we find out what customers really need? How do we design and build in a customer-centric and evidence-based way?
Toon Lowette is content strategist at Internet Architects.
Within Internet Architects, Toon continues his partnership in the Customer Carewords network headed by Gerry McGovern (Dublin), focusing on top task management and performance for websites. He managed the Internet Architects top task projects for Port of Antwerp, Infrabel, Hasselt and Leuven, and he is in charge of user research at the European Commission's Digital Transformation project.