Digital transformation is on everyone’s lips, but do you know that "By 2020, user experience will overtake price and product as the key brand differentiator"? As future designers, the responsibility of bringing UX into enterprises will be yours. They will need you more than ever and you will need a strategy to design for users with users. Let’s see what strategy this could be.
Paul Davies is the co-founder of UXprobe, a startup that helps designers to measure UX within apps. He has more than 20 years of experience in software engineering at startups and large corporations, including Lead Program Manager Excel at Microsoft.